In 2003, Holly started ‘Your Local Fair’ in Chiswick, west London, after a fruitless search for a place to sell her ‘less ordinary’ wreaths. Inspired by the sight of creative businesses selling side by side, an idea was sparked. Holly made it her life’s mission to help this remarkable group; creating notonthehighstreet.com to give small businesses a collective home, where their products could proudly sit alongside fellow makers. 5,000 brilliant businesses and millions of happy customers later, Holly was set to do it all over again. In 2015, she founded Holly & Co, a new business that exists both on and off the high street, a brand consultancy, digital hub and supportive space for the creative industries.